Vivek Chandra: Director - Analytical Solutions
vivek@smartmandate.com

He has over 11 years in MR, analytics and advertising, of which a substantial part has been spent in R&D to improve the deliverables from longitudinal consumer data by evolving new methods of analysis and mining the data for actionable marketing guidelines. He has served as a consultant to the different TNS (erstwhile NFO) branches within India and the SEA region in this capacity. His stint with the business intelligence division of TNS convinced him of his current vocation. Vivek is a post graduate in Management and an Economics major.

Rajasekhar M.: Director
raj@smartmandate.com

Raj was the research buyer for Tata Tea before moving on to head the marketing function in the Retail, media and telecom sectors. His work has involved working with both the domestic MR industry and international consultants. He has set up, operated and transferred (BOT) two successful companies (Kushal Inc. and Nuevora Inc.) in the Retail/ KPO outsourcing space. Raj is a post-graduate in management from IIM Ahmedabad.

Kartik V. : Director
kartik@smartmandate.com

He has spent over 13 years in the MR industry. He started off as a quantitative researcher with MARG (currently AC Nielsen) and before his entry into entrepreneurship was responsible for setting up a full service branch for the Hansa Research Group (New Delhi), servicing both Indian and international clients. Kartik is an engineer and an MBA from Pune University.